You test, message, and spend across a dozen tools. Apex connects them and shows you, in dollars, what actually works, so your next move isn't a guess.
No credit card · pay as you grow · nothing until you outgrow the free tier
This week's experiment
Illustrative+$25,668
revenue lift this week, defended three ways
Beat the control group
+18%
Beat last quarter's baseline
held up
Beat the do-nothing holdout
+$19.9K
Beat the industry benchmark
opt-in
This week's experiment
Illustrative+$25,668
revenue lift this week, defended three ways
Beat the control group
+18%
Beat last quarter's baseline
held up
Beat the do-nothing holdout
+$19.9K
Beat the industry benchmark
opt-in
Proof you can defend
Anyone can show you a number that went up. Apex checks every win against three independent reference points. When they all agree, you have a figure you can take to your board, not a hunch.
vs your control group
Did this change actually cause the lift? A held-back slice never saw it.
vs last quarter
Is it a real gain or just the trend you were already on? Measured against your own baseline.
vs doing nothing
How much is Apex worth at all? A do-nothing holdout shows the lift on top of everything else.
This week's experiment
Illustrative+$25,668
MRR lift this month, defended three ways
Beat the control group
+18%
Beat last quarter's baseline
held up
Beat the do-nothing holdout
+$19.9K
Beat the industry benchmark
opt-in
What to test next
Apex looks across your ads, journeys, emails, and conversions and tells you the highest-impact thing to try next, in order.
Illustrative. Your recommendations are built from your own data.
The Platform
Most teams stitch this together from five or six tools that never talk to each other. Apex runs it on one engine, so a lesson from your email test makes your ad targeting smarter too.
Every part makes the next one smarter. See the loop.
How It Works
Observe what happens. Form a hypothesis. Test it. Learn from the result. Repeat. Apex automates this cycle and compounds your team's intelligence over time. See the full architecture.
Choose your depth. Same system, three levels of detail.
Watch Apex think
Point Apex at a goal. It scans your data, finds what's holding you back, runs the test, and remembers the result, so the next call is sharper than the last.
Ecosystem
Plug in your stack. Apex reads what's happening and tells you what to do about it. Your tools stay; they finally start talking.
Data flows in from your stack






Decisions flow out as actions
Observe · Hypothesize · Test · Learn · Repeat
Built for Growth Teams
Every growth team fights the same battles: disconnected signals, decisions based on intuition, and intelligence that evaporates between campaigns. Apex solves them regardless of your vertical.
Whether sales-led, product-led, or hybrid — close the loop from spend to revenue.
Your analytics shows clicks. Your CRM shows deals. Nobody connects them. CAC and payback period are educated guesses.
Apex maps every event to channel spend and pipeline value. CAC and payback are always current.
A $50K enterprise demo and a free trial sign-up are not the same. Your tests can’t tell the difference.
Experiments scored by real business value per dollar. Pipeline, not pageviews.
Insights live in dashboards nobody re-reads, experiments nobody references, and tribal knowledge that leaves when people do.
Apex turns every signal into institutional memory. The loop compounds — so the 50th decision is dramatically better than the first.
Same platform. Different verticals. The scientific method works everywhere. Your integrations, metrics, and experiments adapt to your business, but the intelligence loop stays the same.
Agent-native setup
Instrumentation you can trust starts with an install you can watch. The agent scans your codebase, proposes its plan, wires your events, and verifies every one of them against Apex. You watch each event turn green as the first real one arrives.
Pricing
One Pay-as-you-go plan. Every feature included. Enterprise adds SSO, SLA, and dedicated infrastructure when you need it. No platform fees, no MAU traps, no seats.
Full calculator + per-meter free-tier limits on the pricing page.
Every experiment your team runs builds institutional knowledge that compounds over time, and survives team turnover. Every day you wait is a day your competitor's system learns something yours doesn't.
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